In the agile world, new rules apply to sales: the sales organization must adapt to shorter product life cycles and rapidly changing customer requirements. The fastest are often the winners and less often the ones with the most sophisticated (but not customer-oriented) solution.
- Excellence at any stage of the complete value chain from product innovation to multi-channel and omni-channel distribution.
- Professionally trained sales and marketing staff, aligned with the latest customer demands based on the Leaderspoint® market analyses: Confident appearance and manner in all situations.
- Excellence in all relevant core competencies and skills:
–> How to appear poised, mentally strong, confident and impressing
–> Acquisition talks, trade show appearance
–> Presentation skills
–> Advising customers, counseling interview
–> Leading negotiations
–> Closing talks, achieve goal, making the deal
–> Project execution, support client
–> Crisis talks, complaint management
–> Finding solution, make supplementary agreement
–> Key account management
–> Service communication
- Improve sales management with capable and skilled executives, marketing and sales staff.
- Evaluate and optimize processes in Marketing & Sales.
- Evaluate and optimize customers and marketing strategies.
- Success-oriented and strategy-related leadership culture in Marketing & Sales.
- VISCARO™ provides digital and handbook supported immersion and expand marketing and product knowledge.
- Efficiently reach large target groups, long-term consolidation of competencies; smooth or consistent controlling through integrated performance tests.
Most companies face major marketing and sales challenges: Customers are often knowledgable, many products are comparable, digital marketing opportunities are a threat to stationary sales. These few examples show which various risks as well as opportunities are available if one selects the correct approach.
Individual Approach, Individual Qualification
Our methods target an individual improvement in your distribution and your sales staff's more successful operation. A tested concept for one industry is not automatically valid for another. And even within one industry, thinking and doing business differently sometimes makes a decisive difference. We look specifically where special approaches would offer you relevant added value and where you would be best served with our tried and tested standard programs. It is always clear here: Humans are the decisive factor for success. Only well trained, convincing sales and marketing staff will bring you ahead.
Acornpark Client Scorecard™: The Most Current Criteria for Success
Even with all forms of individuality, there are clear parameters for success, which can also change over time. This is where we use our Acornpark Client Scorecard™, which edits our market research in measurable categories. We therefore know the current preferences of technical procurers and align these to our training and qualification programs jointly with you as part of our unique services.
Evaluate and Optimize Processes
Major marketing successes require excellent processes. Our Management Review therefore analyzes and evaluates both people-related management and the usefulness of your marketing related organization and processes if necessary. We ensure that all participants from strategy to service can optimally contribute at every point in the entire marketing cycle. Content error, risks, inaccuracies, kinks or impasses will be eliminated during our collaboration. Your organization will be positioned better in terms of structure beyond all personnel issues. Additionally, you can use the Acornpark Client Scorecard™ to benchmark yourself with selected technical global market leaders on request.
Orient the Entire Company Towards Marketing
One of our special services is market orienting non marketers. It is necessary to establish a marketing approach and even sometimes even sales activity in several functions such as service or project management in order to impress clients. Technical companies are especially challenged because all participants often require highly detailed product and process knowledge during acquisition and execution phases. This is why we qualify your sales and marketing staff as well as specialists from other disciplines for marketing tasks. Your business development will gain an integral dimension as a result.
Sustained Qualification and Empowerment with VISCARO™
VISCARO™ is an empowerment tool, which can be used to train sales forces, marketers and retailers in performance and product knowledge. The key: We don't reproduce monolithic simulations. This is a dynamic help desk, which can be used online at terminals, from PC and tablets to smartphone and also in print as cards or a handbook. You therefore reach a target group in a highly efficient manner and have the additional effect of reducing your active presence or even no longer require it at all. Ideally, you may even achieve significantly improved results with less effort.